Mahana Fresh Easily Adds Shrimp to Fast-Casual Hot Line Using Prime Shrimp
Limited Time Offer Expands Menu to Include New Protein Using Prime Shrimp Seasoned Sous Vide Pouches
At A Glance:
Looking for new proteins to enhance their menu and entice new customers, Mahana Fresh partnered with Prime Shrimp to create a limited time offer featuring four unique shrimp dishes. The offer performed so well, Mahana Fresh has brought Prime Shrimp on as a permanent menu item in their locations.
Challenges:
Mahana Fresh, a fast-casual restaurant chain specializing in healthy, customizable tropical bowls, was looking for solutions to enhance their menu and offer customers a new nutrient-dense protein option. At Mahana Fresh, shrimp was never an in-demand protein due to lack of knockout flavors and back-of-the-house concerns such as consistent, flavorful preparation and cooking.
Solutions:
Mahana Fresh partnered with Prime Shrimp to create “Shrimply Paradise,” a limited time offer (LTO) which brought four flavors of shrimp to the Mahana Fresh menu across a 16-week period. Prime Shrimp supplied four flavors of shrimp in one pound, banquet style sous vide pouches — including Lemon & Cracked Pepper, Louisiana Boil, Signature Cajun, and Honey Mesquite — to Mahana Fresh locations.
Prime Shrimp’s gourmet seasoned shrimp pouches made it easy for Mahana Fresh to add a dynamic new protein to their hot line with minimal prep each day. Due to the success, they brought Prime Shrimp on as a permanent menu item.
- Pre-portioned Product
- Adaptable and Quick Cook Method
- Chef-Inspired Seasoning Blends
“Prime Shrimp was an exceptional partner for Mahana’s very successful Shrimply Paradise LTO. Our customers loved the unique flavor options, and our operators enjoyed the ease of cooking Prime Shrimp without much prep each day. We heard fantastic reviews from our customers and are excited to now bring Prime Shrimp in as a permanent item.” – Dave Baer, COO, Mahana Fresh
Benefits:
The LTO and new shrimp flavors were well-received, bringing new customers to Mahana Fresh and boosting overall sales
Prime Shrimp’s unique sous-vide pouches allowed Mahana Fresh to quickly implement their new shrimp-focused menu items without the need for significant prep or training
