The Nell Shell Uses Prime Shrimp to Expand Menu, Overcome Space Constraints

Using Prime Shrimp Sous Vide Pouches, Small Lobster Roll Restaurant Quickly and Easily Incorporates Popular New Menu Items

At A Glance:

With a small space but a large following, The Nell Shell—a seasonal pop-up takeout restaurant specializing in lobster rolls and tinned fish—was looking to expand their menu of lobster rolls with a more affordable, divergent seafood offering. Prime Shrimp’s sous-vide pouches allowed them to easily add 3 new sandwiches to menu, delighting customers while maximizing space.

Challenges:

Incredible lobster rolls made The Nell Shell a huge success in their debut season. Heading into season two, they were looking to add an item to their menu but were space and facility constrained. Additionally, the lack of quality and consistency in their previous shrimp supply did not make it a viable option for their pop-up operation.

Solutions:

The Nell Shell sourced three flavors of Prime Shrimp—Garlic Herb Butter, New Orleans-Style BBQ, and Simply Unseasoned—to add three unique new sandwiches to their rotating specials menu, in addition to a chilled shrimp and orzo salad to their grab and go menu.

“When we first tried Prime Shrimp, we loved the quality of the product and wanted to incorporate it into our menu. Just as, if not more, important for us is the simple, practically fool-proof cooking requirements. These enabled us to scale quickly based on demand with nothing more than a pot and a sous vide (or a stove in a pinch)! The simplicity of the cooking, combined with the quality of the product, made adding this to our small menu a no brainer decision.” - Chris Otten, Co-Owner The Nell Shell

With Prime Shrimp’s 8-ounce, family-style sous vide pouches, The Nell Shell was able to efficiently incorporate the prep for these new menu items into their small space while minimizing the number of additional SKUs needed.

• Simple, Adaptable Cook Method
• SKU Consolidation
• Reliable Consistency

Benefits:

·       The quick cook method paired with gourmet flavor blends allowed them to uphold their high-quality standard while maintaining minimal wait times

·       The new sandwich flavors were a hit, increasing order volume as customers branched out to try new items